New Zealand Broadcasting School
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Pitter Patter Dance Ltd.

Abigail Hiddlestone
Jack Hurley
Cameron Joe
James Mullan
Finn O'Farrell
Hannah Powell
Luke Robertson
Ciaran Thomas
article ppd
Pitter Patter Dance Logo  Pitter Patter Dance Ltd.

What is Pitter Patter Dance?

Pitter Patter Dance Ltd. is a dance school for children aged from 2-13 years old. With a holistic teaching approach compared to a traditional dance school, the school has continued to nurture and encourage children to go at their own pace for nearly 10 years – all around the city.

Pitter Patter Dance isn't just limited to dance classes, they also offer holiday programmes, after-school care, preschools, and party entertainment. 

Our Goal?

The main goal for our client, Emily Taylor, was to bring in 150 new students. After some careful thought and planning, we've developed visual, audio and written content to hopefully reach this number.

Our content is aimed towards middle-class 30-35 year olds, with an intent to pull on the heart strings whilst highlighting that Pitter Patter Dance is a company they can trust, and see their child grow.

Visual Content

We decided to create a new general-promotional video to replace Emily's current video on her website that is outdated. It features Pitter Patter Director Emily Taylor and a mother who brings her child along with her friends. This video acts as a general introduction to what PPD is all about, what skills your child can learn, how to enrol, whilst providing some feedback from a very happy parent.