Camp Wondergirl is a place where girls feel loved, included, find their confidence, and learn about the empowered young women they are. It's a school holiday camp to help young girls aged 8-12 explore mindfulness, embrace uniqueness, and express superpowers. The key purpose of this campaign is to expand Camp Wondergirl's audience and reach larger communities of parents and daughters with video and audio content.
During discussions with our client Lauren Hill (CEO of Camp Wondergirl) she noted some key challenges:
- Most girls are too shy to join Camp Wondergirl.
- The Camp needs to attract a larger audience of parents.
- The Camp Wondergirl logo has copyright breaches.
Lauren wanted us to create new content that appeals to parents and their daughters by using platforms such as the Camp Wondergirl website, Instagram and Facebook.
This campaign has been created to give Camp Wondergirl more brand awareness with a handful of bright and uplifting content.